Modal is a processed bio-based textile made from reconstituted cellulose from the beech tree. It is very soft and popular for both clothing and household textiles such as bedding, upholstery, and towels. Modal may be used on its own or in a blend with cotton spandex, or other textiles. In many ways, modal acts like cotton, but it also has some significant advantages over cotton.
Modal Fabric is considered a type of rayon. While rayon may be made of the wood pulp of a number of different trees, modal uses only beechwood. Modal is considered bio-based rather than natural because, though the raw materials used to make it are natural, they are heavily processed using a number of chemicals.
Like other types of rayon, originally marketed as "artificial silk," modal is soft, smooth and breathes well. Its texture is similar to that of cotton or silk. It is cool to the touch and very absorbent. Like cotton, modal dyes easily and becomes color-fast after submersion in warm water.
One of the advantages of modal fabric over cotton is its resistance to shrinkage, a notorious problem with cotton. Modal is also less likely to fade or to form pills as a result of friction. Its smoothness also makes hard water deposits less likely to adhere to the surface, so the fabric stays soft through repeated washings.
Modal drapes well and keeps its shape, even when wet. In order to keep them looking best, pure modal products should be ironed after washing. This may not be necessary for modal fabric blends, however such as a cotton/modal blend.
Nanso Clothing
The Finnish textile and clothing industry is
faced with stiff international competition as
the flow of imported goods is about three
times bigger than exports. Unable to compete
with the lower prices of imported mass fashion, some Finnish companies have ceased to
exist while others have survived. With a small
number of the strongest and most innovative
companies still operating, the gross production
value of the textile and clothing industry represented a modest 1% of total industrial
production in 2004 according to Statistics
Finland.
Nanso Oy is the second-largest clothing
manufacturer in Finland (among brands such as Marimekko) and one of the leading
textile companies in the Nordic countries.
Today, the company’s multi-brand collection
accounts for approx. €75 million in net sales of
which €25 million is derived from its principle
brand Nanso. Scandinavia and Germany are
the largest export markets. Overall export revenue
is approx. €20 million.
Known for its tricot products, Nanso has been
developing a new identity based on its established
operations and historical background.
With its focus on Scandinavian design, Nanso
has renewed its collections successfully in the 21st century.
Nanso clothing signifies comfort, quality and
individuality. Nanso collections are made for
everyday life to be worn at work, at home,
when travelling or just relaxing. With the
emphasis on women’s clothing, the Nanso
wear is based on Scandinavian clarity in patterns
and forms. Nanso products are made to
feel comfortable and look elegant in all situations.
The Nanso range includes timeless basics
for day and leisurewear that are complemented
with each season’s new designs, colours
and trends. The variety makes it easy for the
consumer to mix and match, which is an
important part of the Nanso philosophy.
In nightwear, Nanso has developed its
own unique style, combining a modern retro
feel with classic elegance. With their colourful
designs, the nightdresses are a visible proof
of Nanso Oy’s expertise in printing techniques
and high-level product development in a Modal / Cotton blend.
Another strong Brand in Finland is the Marimekko Clothing Line:
The old Marimekko classics, such as the Tasaraita ('even stripes') T-shirts and the Jokapoika ('everyboy') unisex shirts, are hip again. Young fashion fans have included Marimekko in THE brands that one's wardrobe is to contain if one is to be trendy. The image of Marimekko is favourably encarved in the minds of a whole new generation and positively fortified in the minds of those who have already witnessed several ups and downs of the company. It only remains to be seen what Marimekko will come up with when retro is "so-last-season" and new waves long to be ridden. Fortunately, fashionability as such has never been a factor for Marimekko; the company has rather sought long-lasting solutions regardless of the volatility of fashion trends. Currently Marimekko has over 800 retailers in over 20 countries around the world